Fungus Designs | Designer Laptop Bags Mumbai Drawings mushrooms is a laptop bag designer unique company based in Mumbai. It was launched by Raghu Bhat, award-winning creative director with J Walter Thompson Advertising. It uses the graphic design and artwork of young talented artists worldwide to create laptop bags are attractive, very clean, elegant and distinctive.
What is the philosophy behind the designs mushrooms ?
hear of Raghu himself.
"Looks like we will leave our children a planet much uglier than what we inherited.
Our cities are uglier by the day. Lots of games are replaced by shopping malls. Styrofoam Cups are the replacement of porcelain cups. The sale of plastic flowers continues to grow. There is a hole in the ozone layer. 43% of the urban population is obese and living in matchboxes.
Without realizing it, we get overwhelmed with a tidal wave of ugliness.
So what is our response? We crowd the Louvre to steal a glimpse of a Monet. We buy wallpaper landscape in this regard. We download the screen saver with the Swiss Alps.
Too late, too little.
Can we do something more substantial to beautify the world around us? Can we, in our small way, improve the aesthetics of the thing we see around us every day?
For example, the laptop bag solid black? Big, bulky, shapeless like most men and women who wear them!
The black bag has to be among the innovations design the ugliest of all time. (As the glass pyramid at the Louvre). Poorly designed, it makes women look masculine and men, aged and faceless.
That many of us wear the black bag is as much a comment speaks volumes about the lack of choice as much as the fact that our aesthetics have been overwhelmed by a formidable marketing mechanism, which aims to generate profits by creating an epidemic of sameness.
That is why Be the drawings and mushrooms.
It has a policy of zero tolerance towards uniformity and ugliness.
Some of the world's finest designers, Colombia, Argentina, India, Australia and Europe have agreed to lend their support to the crusade aginst ugliness.
Their creations adorn the laptop bags of mushrooms.
They are your fist raised against the black army.
They destroy the designs "of the black army through a combination of color, wit and visual adventure.
Join the crusade against the ugliness of today. "
Posted on March 16, 2010.