Etienne Aigner Design
Etienne Aigner describes himself as a German brand with an Italian soul, combining German precision with Tuscan tradition, with designs and monogram in particular resulting from equestrian-inspired themes. The design of all women's clothing and leather goods is ensured by a subsidiary in Florence, "Antic red (color signature) inspired as a tribute to Tuscany Chianti Classico. Etienne Aigner prides itself on the traditional use of high quality calf-leather tanning plant. Creative Director is Mr. Udo Edling.
History
Etienne Aigner was born in Ersekujvar, Hungary in 1904 (now the town of Nove Zamky, Slovak Republic). Aigner was the first binder and began shortly after the Second World War, Paris, customized high-end leather goods for a variety of haute couture boutiques. Aigner Etienne moved to Paris and designing handbags and belts for the European fashion elite, including Christian Dior himself.
more Etienne Aigner brother Lucien was a noted photographer of celebrities, and pointed to the first paparazzo.
In 1950, New York, he posted his Antic Red leather bag full of pocket with the angular transformation. He also perfected the Aigner logo after his monogram, the "a" for Aigner horseshoe shape.
In 1959, Etienne Aigner has opened a showroom in Manhattan handguns in New York to take advantage of the newly affluent American clients and jet-set.
In 1965, Aigner "brand and logo have been registered as a permanent business partner, a Mr. Heiner H Rankl Landsberg am Lech, as Aigner GmbH of Munich.
VW Golf Special Edition
In 1990, to capitalize on the female market, Volkswagen has launched in 1990 Volkswagen Golf Mk2 Special Edition "Etienne Aigner".
Chronology
, 1972 - Etienne Aigner is based in Sri Italian and responsible for the production of leather together. Later expanded to include shoes and luggage.
In 1973 and franchising system is becoming established
1974 fashion accessories such as scarves introduced
Aigner 1975 entered the cosmetics market with a fragrance
1978 The first collection of fashionable casual clothing for men and women
Aigner 1979 becomes a limited company
In 1982 this' watches Treasure "online and costume jewelry designed by
1983 Goes Public
1987 License granted eyewear Aigner
1990 BA paid for clothing for men and women
1994 Introduction of a new corporate identity
Aigner 2001 design awards to watches pe.timedeign / Pforzheim
2002 Opening of a new flagship store in Munich
2003 first podium in Milano Moda Donna Aigner
2003 big shop in Terminal 2 of Munich Airport
2004 "Sabatini SpA (Mariella Burani Fashion Group)" issued license for womenswear Aigner, "Metzler Optics International GmbH Nigura, Da¼sseldorf" Gains eyewear license. Jewelry, watches and writing under license to "pe.timedesign. Men's Clothing is authorized to "Dressler Bekleidungswere Brinkmann GmbH & Co. KG" in Dusseldorf.
2005 New store systems "Champagne" made in Dubai and Jakarta
2006 Inauguration OS sterling silver collector
Udo Edling 2008 Mr appointed global creative director
Source:
Distribution
The company's products, are available in 48 countries around the world and over 438 retail stores.
Market Share
In the prospectus Aigner 2009, it was said 60% of all sales are from outside the market, and 40% of the German domestic market. Among these devices, including sales leather goods (handbags, including shoes, wallets) totaled 56%, 23% of clothing accessories, 4%; wrote jewelry and watches and sunglasses from 5% to 1% of total sales.
Participation in the World Equestrian
In 1974, Etienne Aigner launched the Royal Ascot in Munich: Etienne Aigner Renntag 1974 (race day).
Patents
Etienne Aigner a series of patents for its innovative production.
Posted on April 12, 2010.