Isaac Mizrahi Bags

In the world of fashion and style, the calendar sheets to a new year is something like to get the key to a new, bare-to-the-wall walk-in closet next to the one we just finished filling. What happens in the new space depends a lot (but not entirely) on what has preceded.

In 2010, which means more traction for the familiar - Forever 21, the television shopping networks, Americana - while adding foreign influences (the rise of Brazil) in the mixed trend. But the biggest change in the field of fashion and style very well be in the process rather than product, now we can have whatever we want whenever we want, we will perhaps look more how it is from point A to point B. What follows is a little crystal ball gazing.

Forever 21

Thakoon for Target, Jimmy Choo, H & M, Christopher Kane for Topshop - in 2009, could not swing a shopping bag without hitting a smart good creator of the new collection.

Although these channels of fast-fashion headlines in the opened pop-up stores and events organized by the celebrity, Forever 21 has been the quiet giant, growth in sales of 1.7 billion dollars to over 2 billion and the launch of its own magazine, the collection of cosmetics and over-size line called faith 21.

Founded in 1984 by Korean immigrants, Forever 21 has 460 stores worldwide. In 2010 it will launch a new concept in children, for 7-14 years, and to open 80 new locations, including department stores in Japan, Europe and New York's Times Square.

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What Forever 21 doing? 'They kept their prices much lower than other teen apparel retailers in the mall ", said Brian Sozzi, an analyst at retail for Wall Street Strategies, a market research firm in New York. (At Forever 21, an evening gown bubble low cost of $ 29, and an armful of bracelets is just brilliant 6.80 USD.)

Jane Buckingham, the founder of LA-based marketing and consulting Trend, said: "Forever 21 is given the right trends. It sounds like you are in fashion but do not feel like you spent a fortune if she falls apart. "

The chain has benefited from the recession glut of vacant commercial property to develop center-based stores in areas with large surface. The prototype of these new stores is based on 86,000 square foot Forever 21 Opening outpost in Cerritos this month.

"Going into a store Forever 21 is an experience," Sozzi said. "You want to stay a while."

All Things Alice

Look for synergies fashion / entertainment innovation this year, including new partnerships for placement on the screen and designer collaborations more visible. One of the first rabbit hole in this regard will be Tim Burton live action "Alice in Wonderland" remake, due to open March 5.

In addition, Disney Consumer Products' senior official tie-ins style jewelry (Tom Binns Swarovski) Clothing and designers (Stella McCartney is among the rumor) made to roll on the film, inspired by Lewis Carroll are popping like mushrooms after a rain acid. The recent holiday window displays at Bergdorf Goodman in New York was an "Alice in Wonderland" theme, and in March, Paris department store Printemps reportedly plans to unveil the windows of the custom "Alice" dresses by the likes of Alexander McQueen and Christopher Kane.

Designers recently called verification Lewis Carroll and his creations are Donatella Versace, Jason Wu, Kenzo, Antonio Marras, and Zac Posen. A self-professed lifelong fan of all things Alice, Posen has collaborated on a collection of buildings on the subject of jewelry and has recently unveiled a pre-fall 2010 collection he describes as "Lewis Carroll meets Paloma Picasso" which included.