Times Private Treaties investing in India Swiss Knife Times Private Treaties signed an agreement with Victorinox India (Pvt) Limited, the Indian subsidiary of Victorinox, Switzerland, the sole manufacturer of the famous Swiss Army knives. Victorinox India (Pvt) Ltd. offers functional and practical products of high quality living space.
Their mission is to provide practical, functional, reasonably priced and high quality products that give our lives deeper meaning and makes our work even more enjoyable and fulfilling. Victorinox India plans to focus more on branding and distribution in the country. Currently, they have a presence in five segments, pocket knives, kitchen knives, wristwatches, Travel Gear and perfumes.
Victorinox pocket knives and kitchen incorporate more than a century of tradition and experience. The skill of Victorinox is to achieve an optimum combination of functionality and design. The Centennial Heritage has been extended to Swiss Army Watches, which reflect the ingenious design and outstanding durability Victorinox has come to stand over the years.
For perfumes Victorinox designers have captured the flavor essence of Switzerland and the unique landscape of mountains in Switzerland. These flavors caress your senses with unique perfume compositions Swiss and lend you a good grade of expressiveness. wide range of Victorinox luggage, travel gear, laptop bags and cases trolley up to its reputation worldwide for quality and ingenuity.
Victorinox is also in exploratory talks with several outlets organized to settle-in-shops outside its scaling of existing distribution set up. Victorinox products are available in more than 600 multi-brand outlets and shop-in-shops.
(Source: http://www.indiaretailing.com/news.aspx?topic=1&Id=3412)
The Times Private Treaties innovative model is based on providing brand building and advertising to help companies build their brand and generate value. This model allows businesses to advertise in vehicles BCCL. This also helps the company to put in many first time advertisers at the base of BCCL advertiser.
Posted on April 4, 2010.
